Before there was Apple.

Before there was Apple, there was Dieter Rams, for Braun.

His 10 Commandments of Design are a timeless measure of good design. His theories are concise and inspiring, and my personal philosophy of design do not deter far from his. Honesty, is a theme I have constantly tried to communicate whenever I sit down and begin to design a garment.

Good design is innovative.
Good design makes a product useful.
Good design is aesthetic. Details, subtle shades, harmony to achieve an equilibrium of whole.
Good design helps a product be understood. Intuitive designs that are self-explanatory and eliminate the need for
an operating manual.
Good design is unobtrusive.
Good design is honest.
Good design is durable.
Good design is thorough to the last detail.
Good design is concerned with the environment.
Good design is as little design as possible.


Current Obession: New Romantics

Sweet video and music from the 80's, I love the costumes and the makeup. Check it!
More to come about my debut at FAT, Toronto Alternative Fashion Week.